Project Intent

The goal for this project is to design packaging for a product line of bug repellent. The intent is for the packaging to stand out from the typical branding associated with bug repellents and steer towards a more fresh and appealing look, while incorporating an element of sustainability.

Current Market

Bug spray packaging is bulky and and utilitarian. Branding exudes a severe and medicinal tone.

Market Opportunities

Aesthetics

Sustainability

Travel

Target Consumers

Outdoorsman

SUSTAINABILE, TRAVEL-COMPATIBLE
People who enjoy outdoor activities such as hiking, camping, fishing, etc. are frequently in areas with a high population of mosquitos for an extended period of time. The outdoorsman requires a compact and easily accessible insect repellent and itch-preventative measure for on the go. The refillable container allows for an easy and practical restock before the next adventure.
High-Density Dweller

TRAVEL-COMPATIBLE, VARIETY OF OPTIONS
Mosquitos thrive in warm and humid weather, with the southern states experiencing the highest population density of mosquitos annually. Mosquitos appear more frequently during seasons of heavy rainfall, during which conditions are optimal for breeding. People living in these high-density areas experience dangerous levels of exposure to mosquito bites and require preventative measures that are convenient and readily available at all times.
Frequent Target

VARIETY OF OPTIONS, REFILLABLE
Factors such as blood type, carbon dioxide emission, sweat production, pregnancy, and skin bacteria can put some people at a higher risk for mosquito bites. This group of people requires frequent protection from mosquito bites and therefore a travel sized and refillable insect repellent may be the best option for them.

Design Inspiration

The packaging design for SKITO is heavily inspired by cosmetic products to give the brand a high-end appeal. Sustainability is incorporated into the brand’s image through its refillable packaging.

Sustainable
refillable